- Logos = lots of factual statistics, quotes
- Ethos = US laws, American Journal of Public Health
- Pathos = sad emotions (Virginia Tech shooting, Gabby Giffords shooting)
- Chris Rock joke at end seemed out of place. Why make a joke when you are trying to convince people to agree with you about gun control. That could send the wrong message.
- Audience = American people but more specifically, US government (trying to convince them to create stricter gun control)
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